slide 1
Image Slide 2
Image Slide 1
Image Slide 3
20220904_140223
20211024_122917
20211017_115544
20211017_123110
20211003_133042
241684642_3030281570545235_6714250741032826232_n
20201208_122335
20210606_071602
20210606_142015
20220124-20201112_155248_1
Slide00
Slide03
Slide04
Slide05
Slide06
Slide07
Slide08
Slide09
Slide10
Slide11
Slide12
Slide13
Slide14
Slide15
Slide16
Slide17
Slide18
Slide01
Slide02
IMG_6034
387505363_702847731763968_6544877212230860038_n
previous arrowprevious arrow
next arrownext arrow

I Wanna Know …

Our Swedish friends at T3mpus CQB Arena in Åstorp had an absolutely unprecedented airsoft day this past Sunday.  They had 100 players show up at their indoor CQB arena, 1/5 of them from neighboring Denmark – which is just across the bridge that spans Nivå Bugt.  There wasn’t a special promotion going on.  There wasn’t a special event happening.  It’s the weekend between paydays for them, but for whatever reason, the planets aligned and T3mpus CQB was packed to capacity with airsofters.

And we couldn’t be happier for them.  Seriously.

From Copenhagen, Åstorp is roughly a 90 minute drive, which is about the time it takes me to drive from SAASMaine to the closest Wendy’s, which is almost exactly 86 miles as the crow flies.  Here’s the 86 mile radius around SAASMaine.

Within our radius is a good number of towns, and almost Bangor.  We do cover both UMO and UMPI, almost UMM, and almost UMFK.   Players around the world and US don’t even think twice about traveling an hour or two to play airsoft.  In fact, if there had been any sort of decent field in Bangor, SAASMaine probably would have never happened.

The point being, we don’t think that there isn’t enough interest to be able to sustain and grow the airsoft community in Northern Maine, we feel that the word is just not getting out there to people.  Advertising via social media has been an absolute bust, since the most popular social medias treat airsoft replicas like real guns, so even if the ad gets approved, we have to make it so vague that people will skip over it.  People tend to skip over ads regardless, and if they’re like us, they have adblockers in place anyway.

More traditional methods of advertising (print, radio, TV) are honestly cost prohibitive.

So how to advertise without advertising?  I suppose if we can answer that we can bottle it up and sell it and get rich.  Much success.

Airsoft is such a niche hobby, even more so than paintball or laser tag, both of which have been featured in TV shows and movies.  Watching a paint ball spatter across someone’s mask is exciting and dramatic.  Watching the strobes light up and alarms sound on a laser tag vest is exciting and dramatic.  Watching someone randomly yelling “HIT!” and donning a red rag on their head is mundane and pedestrian.  Airsoft can be a bit like baseball: really fun if you’re playing it, kinda boring if you’re just watching it.

If you do a YouTube search for “airsoft”, you’ll be bombarded with clickbait, thumbnails of random people bleeding from massive wounds to their foreheads, and “I shot this wanker in the face because I’m a frail toxic male”.  People tend to click the little “X” and not look any further into airsoft, because wow, that shit sucks.

The delightfully dorky and badass Unicorn Leah. (Photo from her social media)

Upon doing a little more digging, they would have found good airsoft video channels, like Verage Airsoft and Unicorn Leah.  Those channels don’t get as many views because there’s no clickbait, there’s no “I went out and purposefully injured people for channel likes” (although Leah unabashedly will use her … assets … to get likes, and she even tags those photos #boobsforlikes.  The troll is strong in that one.), but they are both excellent channels and tend to show airsoft in the most realistic light possible.

But because this is the internet, people won’t like Verage’s videos because he’s not running over people in a tank, or they won’t like Leah’s videos because she’s a woman.  Airsofters can be as toxic as Star Wars fans, at least online.  In real life, if they bring that toxicity onto most fields, they will be invited to not return.

This brings us back around to the “how to advertise without advertising” problem.  How do we tell everyone in our 86 mile radius about airsoft and how cool and fun it can be?  People generally can’t fall in love with something if they don’t know it exists.  If you have any ideas, we’d love to hear them.

Yes, Airsoft New Brunswick is fully aware of our existence and know we’re only half an hour from Woodstock, NB., as does MilSim East Airsoft, another prolific New Brunswick group.  It’s understandable though that Canadian players are worried about getting their replicas across the border .. either into the US, or on their way home.

In the meanwhile, we will continue to focus on nurturing the current Northern Maine airsoft community, and continue to build on it one player at a time.  We have an amazing core group of good people, and as always, are grateful for what they do.

 

Oh, and in case anyone was wondering what the “86 mile radius” coverage looks like in Maine:

The southernmost radius is Harris Farm Airsoft, the one in the middle is Warrior Village Airsoft.  We kinda feel bad for Bangor… lol

Tactical Parts
ExFog
6mmPlasticSM
VSF
previous arrow
next arrow

Your Cart

Upcoming Events

Updates

From our awesome players…

  • The people that run this field are amazing! They are all about making sure that everyone has fun and it is a chilled and relaxed game. Cant wait... read more

    Soup's World (Dewey Oxberger) Avatar Soup's World (Dewey Oxberger)
    November 1, 2023
  • Marawynn Bruce Avatar Marawynn Bruce
    November 1, 2023
  • Love playing airsoft at SAAS! Great players and staff, always great times! Can’t wait for the next season opener!

    Andrew Poirier Avatar Andrew Poirier
    November 1, 2023
  • If you’re a newbie (like me), played a few times, or a hard core air softer, this is your place! The owners are the absolute coolest and the players... read more

    Amanda Garnett Avatar Amanda Garnett
    November 1, 2023
  • Two years ago I had never set foot on an airsoft field. I knew nothing about the sport and I had absolutely no gear. Tess and Jon had me outfitted... read more

    Bobbie Adams Avatar Bobbie Adams
    February 2, 2023
  • Every time I visit this place, they surprise me with new trails, structures, game modes, props, supplies, and generous amenities that make me feel welcomed and appreciated. The other... read more

    Omego Airsoft Avatar Omego Airsoft
    February 2, 2023
  • Hard working and dedicated field owner(-s). Takes great inspiration from experience and listens to advise.

    Roger Friberg Avatar Roger Friberg
    February 2, 2023
  • I was just at their season opener and I gotta say this field is awesome! This field is awesome! Lots of woods with great pathways so you can get from... read more

    Andrew Poirier Avatar Andrew Poirier
    November 2, 2022
  • Cool field with very welcoming staff and a great group of players!

    Nick Beal Avatar Nick Beal
    November 2, 2021
  • Excellent Airsoft, Paintball, and Nerf field. Very nice owners. Has a good size to it. Nice forts and castle area. 10/10. Friendly fellow players to game with too. Took my... read more

    Paul Jans Avatar Paul Jans
    November 2, 2021

Join Our Email List!